all design assets shown are my own
I took the images and videos myself or sourced them from tagged content. My main strategy was to unlock the power and potential of previously unused UGC (user-generated content), so the effect was twofold; customers felt seen and heard plus I was able to create content to organically grow the account.
@Gopuff_uk
‘World nutella day’ campaign
A very last-minute client request! I masterminded this campaign in less than 24hrs, mining my Instagram knowledge and understanding of the target audience to pinpoint an influencer with a beautiful way of selling the products in the form of cocktails (the lovely Derrick!), working with him and a videographer to create a campaign. Over the following days…
Nutella sales on the app increased in the london area
VAlentine’s day campaign
Another last-minute campaign due to the flower company not confirming until a day before Valentine’s day! I tracked down Chris via a social media deep-dive and liaised with him to get the video live in less than 24 hours! Our combined hard work and his cooperation allowed me to pull this one off. The concept was to showcase how easy the app is to use, channelling a light-hearted comedic tone to appeal to their target market. After the video was shared on Instagram and Tiktok…