SOCIAL MEDIA PORTFOLIO

SOCIAL MEDIA PORTFOLIO

Hello! I’m Louise, a freelance Social Media Manager, illustrator and designer. I take absolute delight in bringing brands to life through storytelling, community-building, visual design, and authentic organic content.

I can build, grow, and nurture your account to gain the spotlight it deserves.

Past clients include Gopuff, Woolwich Contemporary Print Fair, and Rockett St. George, as detailed below.

WHat I can do:

  • I believe beautiful design can take your brand or product to the next level; it’s a direct way to tell people what you’re about and build a positive perception of you in a very short space of time. I’m experienced in photo-editing, graphic design, copywriting and can also add custom hand-drawn illustrations and graphics for originality.

  • I will listen to your goals and together we can create an absolute killer plan of attack! Let’s get into the crux of what you really want to achieve, and nail it with a strategy. Consistent sales? More eyes on your brand? I can create a cohesive, beautiful, strong social media presence for your brand that’s true to your style and brand voice. Or, maybe you haven’t discovered what your brand voice is yet and need some help defining it? I can help with that, too! From experience, having a clear strategy combined with the flexibility of adapting as you go is what will give you the edge.

  • I personally believe in as much organic growth as possible, and then introducing a combined paid and organic approach. If you have a specific target or deadline in mind, we can work together to find the best approach. I like to begin testing with organic methods, then A & B ad-testing. They’ll offer you the clues we need to understand your market/customer.

    I am experienced in organically growing social accounts using engagement strategies, influencer campaigns, and competitions. I will monitor the success of a campaign and use this data to enhance future campaigns.

    Please note: I am also experienced liaising and negotiating with influencers and/or their management. I worked in sales for 4 years prior to my current work and am comfortable in guiding these conversations if needed.

  • Community management is the glue that holds it all together for me! Using your brand voice effectively by listening, engaging, and showing that you care. With the world looking online more to make important buying decisions, responsiveness is more important than ever.

    I am available to check accounts multiple times a day at agreed times, to ensure messages are answered and comments are replied to promptly. I will create ‘crypt sheets’, to comply with your brand guidelines to get a good sense of how to communicate in the right tone of voice. I have done this with everything from fine art galleries, to running clubs, to food delivery apps.

    As a bonus - after my 4 years in sales and having to do this daily -I’m happy to help with retention and potentially difficult or unhappy customers so you can relax more!

Brand activation

Let’s take it offline ;)

I’ve been lucky enough to run in-person workshops with OnRunning, Print Club London, and have assisted in the launch of an art open call and multiple Exhibition private views at Studio West Gallery.

If you need a helping hand with your launch, workshop or event - I’m your gal.

@Gopuff_uk

+1.2k followers

Gopuff is a growing food delivery company from the US. I designed the graphics and copy, produced and managed influencer campaigns, and worked with them to create a brand voice more suited to their new customers, as the Americanised tone wasn’t resonating with a UK audience.

See my work by clicking here.

+3m reach


@Woolwichcontemporaryprintfair

+4k followers

During and leading up to the 2022 fair, I created content for WCPF and managed the high-volume account. The main strategy was to encourage people to visit the fair, build reassurance in people’s confidence to travel to the fair post-Covid, and increase ticket sales, and sales of the online edition after the fair.

See my work here.

+20k reach


@Rockettstgeorge.co.uk

+21k followers

I have created social content for Rockett St George on a freelance basis. They are a unique homewares brand that have operated for 10 years online and more recently opened a Covent Garden shop. The goal is to consistently build awareness whilst standing out with beautiful visuals and branding.

See my work here.

+2m reach


@theloulouverse

Dream it

Build it

Write it

Share it

Grow it

Dream it • Build it • Write it • Share it • Grow it

Copywriting

The link below takes you to a few examples of recent freelance copywriting pieces in short and long form, with consistent brand voice tonality adapting to the preferred style of each platform.

Let’s bring your ideas to life!