Woolwich Contemporary Print Fair
‘Getting to the fair’ CAMPAIGN
Knowing some visitors were still cautious post-pandemic plus many had never used the new Elizabeth line, I hit on the idea of creating a video of the journey to the fair! Win-win.
To ensure the maximum reach, during the fair, a lot of time was spent communicating with artists and customers, including responding to 50-100 DMs a day!
Leading up to and during the fair, followers increased by +4k
I also created and curated the majority of the copy and imagery on their account from Sept to Dec 2022.
‘Earlybird ticketS’ campaign
I devised and created a reel to build a buzz around tickets going on sale, maximising reach by sharing it with key targets - previous fair visitors, artists, press and media - as well as mining my own knowledge of how Instagram ranks content to craft every post with SEO in mind, niftily deploying indentified keywords with the result that...
fair ticket sales reached an all time high
I am confident that using strategies like this, the fair can grow year by year!